Case Study

Ezel Tania

Ezel Tania is a Boutique Pastry industry that cooking and have delivering Russian and Georgian food all over Israeli Country

Overview

Challenges

A few months before the start of the corona plague that befell the world and after renovating and increasing the efficiency of the business by building a factory with capabilities to serve a huge amount of pastries to all regions of the country Mark (CEO) decided to set up an online store that would supply the products to private customers (B2C)

LUCKILY IT TURNED OUT THAT THE WOOCOMMERCE STORE CAME AT A TIME WHEN EVERYONE SWITCHED TO CONSUMING PRODUCTS ONLINE BECAUSE THE BUSINESSES WERE CLOSED.

The company’s selling mostly B2B to the supermarkets and retail, but we at the company decided to open up to a new audience looking for culinary thrills with Caucasian and Russian food handmade and of the highest standard

The company has one lead vehicle that departs every day of the week to a different designated area throughout Israel.
Our main challenge was how to know to choose a certain person who lives in a certain locality or city to receive the information when exactly the product will arrive and all this with automation that works and knows how to give the visitor the full information by choosing the locality only

Solutions

Technology

We studied the company’s weekly schedule well knowing the unforeseen situations that could happen.
We mapped Israel and divided it into areas, each area received different delivery prices and different delivery days so that the customer comes to the checkout page after entering the locality where he lives and the system performs an automatic update of costs and times.
After the customer has filled in the checkout page once all the information is saved so that in subsequent orders he just needs to enter the payment and everything is updated for him automatically.

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CEO
Russian pastries factory

I contacted Itay after a friend’s recommendation, and I am very happy I did so.
Itay is 100% a professional!
He is responsible, proactive, motivated, creative and always ready to help.
You have here one passionate man!
A new business is not a walk in the park, but Itay definitely made it easier by finding a creative solution to overcome any obstacle in the way.

23.4.2020

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