Case Study

Nira Dgani Law

Nira Dgani Is an office with about 40 years of experience. The firm, beyond its field of law, assists private companies in the legal process of opening up space for growing medical Cannabis.

Overview

Challenges

The company is very well known in the field of collective law and corporations, however, a new generation of executives have entered the company’s business and built a business plan for promotion services of the year 2020.
After several years of building the infrastructure, the entrepreneurs have been decided to drop their knowledge to a model website to get exposed leads from more companies.

A CONTENT PLAN WAS THE MOST IMPORTANT ASPECT OF THE SITE.
IN ORDER TO EXPOSE THE SITE TO THE RIGHT PEOPLE, WE DECIDED THAT ORGANIC PROMOTION WITH SEO IS THE MOST IMPORTANT HERE AND TOGETHER WE BUILT A WORK PLAN FOR PRESENTING ARTICLE CONTENT IN AN APPEALING WAY WITH THE USE OF KEY SEARCH TERMS.

The content on the site is divided into articles written by the firm’s entrepreneurs, and in addition, services being adapted to the content of the articles.

The biggest challenge is the legal world, to maintain uniformity while building very sparse graphic assets.
Animations, modern design is not accepted so easily and all this while trying to develop the site into a younger world of engineers and entrepreneurs.
The images and pictures on the site have been carefully selected to avoid mistrust.

Solutions

Technology

The client was given content assignments on a weekly basis, every week we met and gave feedback on both design and content.
The categories were created in advance for the blog and for the services and made sure that the content implementation in the blog is matching to the services tagging and versa.

In between, we prepared the launch with a PR office that will implement a journalistic buzz and increase the site’s traffic in searches

 

  • WordPress
  • Advanced custom fields
  • Flexible content entry
  • UX/UI
  • Images assets and official pictures
  • SEO Performance
  • SSL, PCI, HTTPS security
  • Legal docs
  • Quick access to support

Lawyer
Cannabis law firm

Shlitay built a unique website for our firm, based on the values of our firm.
A lot of times when working with service providers, you feel as you need to pursue them because they are “too busy”, Itai is completely the opposite.
through the entire project, Itai demonstrated mental flexibility, and, was available for our questions, queries or consultation.
Without derogating his professionalism, Itai is a charming, fun person to work with.

4.11.2021

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